WHY WE CHOOSE APPROACHING THE FUTURE?

This blog is focused on the fashion industry related with the aspects included in the Approaching the Future 2020, but maybe you are wondering what is it. Because of that we are going to explain in this article what is this report and why we choose it to talk about fashion.

This annual report collects the most important global trends in the business world related with their intangibles, for example sustainability, Sustainable Development Goals, organizational transparency, corporate intangibles, image and communication, fashion activism, etc. However, this year is different because of the COVID-19 pandemic. The report said that this relevant event is not changing trends a lot, it has only accelerated the trends that were already taking place.

In this new reality the only certainty is uncertainty and constant change, excellent reputation management, trust, purpose, principles and communication can determine the continuity of a company. Brands must provide social, ethical, economic and environmental value in the communities in which they operate and also the environmental compromise will be essential in their development.

Approaching the Future shows 300 opinions of professionals talking and thinking about the most relevant trends impacting the business context. At the same time, the report introduces the perspective of society through an analysis.

For us it is very interesting, because we want to reflect on how these trends are affecting or how can they relate with the fashion industry. There are so many topics to talk and to think and also we are living in a moment that this industry is changing and adapting focused on these trends.