WHY FLASH FASHION?

THE STORY BEHIND OUR NAME

We are Flash Fashion, and our name has two visions: firstly, the word ‘Flash’ refers to “a sudden brief burst of bright light” implemented in the new technological devices such as cameras and phones. We link this contemporary concept with ‘Fashion’: an absolutely versatile sector aimed to answer the demands of the new generations, as technology does. Regarding this, fashion is continuously changing and implementing new and innovative trends.

Therefore, our visual identity is focused on capturing both of these visions. According to the modernity and innovation of the concept ‘Flash’ is the main reason why we chose a contemporary typography. Conforming to ‘Fashion’, an industry with years of history behind its back, we chose a significantly classic typography. With this connection, we created a logo representative enough of the classic but at the same time innovative industry we are willing to talk about in this blog.

WHAT ARE WE GOING TO TALK ABOUT?

This platform is focused on the fashion industry, and here we will write different articles including the different aspects spoken in the “Approaching the Future” 2020 report: sustainability, Sustainable Development Goals, organizational transparency, corporate intangibles, image and communication, fashion activism, etc.

Our main goal is to understand the relevance of the companies in the fashion industry to have a solid corporate image whilst answering the demands of the current society and how this affects their economic activity, inside and outside the brand.