POLLS RESULTS

In our previous articles, we reflected on the different topics we have covered in our latest posts but this time, we decided to ask our followers what they think about these issues.

After covering the different topics, we decided to make a poll on our Instagram profile, to ask our followers their opinion about these topics. In terms of labour conditions, mostly everyone of our followers recognise they do not know where their garments have been manufactured and 92% of them would like to have more information about it, because 100% of our followers consider fashion brands are not transparent in this regard.

According to sustainability, 92% of our followers are concerned about climate change and for most of them, it is important that the production process of the garments they buy has a minimal impact on the environment, even though most of them consume Fast Fashion and only 33% of them consume Slow Fashion. However, 100% of our followers would like to consume more sustainably.

Regarding the future of fashion, every single one of our followers consider that the fashion industry must make a change and become much more transparent in order to achieve its future goals. In previous articles, we talked about brands which, in order to minimize their impact, do not celebrate Black Friday to raise awareness of hyper-consumerism among its consumers. However, only 62% of our followers agree with this practice, while the 38% don’t agree and prefer brands which celebrate this sales. Lastly, regarding technology, 100% of our followers believe fashion brands should use online communication in order to reach a younger audience.

In conclusion, we can say that there is a big problem that young people are very aware of climate change but, due to the consumerist culture in which we live, most of them consume in an unsustainable way and prefer to consume on sale dates, leaving aside their sustainable values. (If you would like to check our poll, take a look at our Instagram profile).