ISALDA

Isalda is an innovative Spanish brand of accessories and in this article, we will discover things about this brand such as its designs, its philosophy, its consumption model, etc.

This Spanish brand was founded in Madrid in 2016 by Isabel Fernández Lanza, she studied at the European School of Design specialized in leather goods of the Loewe Foundation. After a long career working in the fashion sector, she decided to launch a brand in accordance with her values of sustainability and respect for processes.

Their products are inspired by arts and origami. One of its main objectives is to create unique pieces for the contemporary people. The brand is defined as a combination of sculptural silhouettes and block colors, one can say that it is modern, architectural, poetic and pure.

Isalda gathers traditions with a modern touch, its main inspiration is innovation in all its forms, its creative approach has as its main objective experimentation, questioning the rules and adding a new aesthetic vision. The silhouettes that form their designs are a true contemporary craft; he uses a lot of lines and volumes that give poetic forms never seen before in leather.

One of the most characteristic points of the brand is being able to transmit the beauty of simplicity, relate technical tradition to abstract concepts and in this way, create products from minimalism where the phrase "less is more" is of great importance.

Isalda is aimed at a clear and concrete audience, each product is made for these people who like to be the masters of their own lives, with a philosophy based on being positive and independent. Their products are aimed at those special and daring consumer who love unique objects with a timeless beauty.

Each accessory is designed and hand-crafted in Spain by expert artisans using high quality of calfskin leather. Their products are made with leather, because it is one of the most noble materials to work the accessory for its different qualities such as elasticity, porosity, smell and resistance to the passage of time. This leather comes from the province of Vicenza, Italy and is combined with other velvet ones for interiors. Another of the main materials of their products like a bag, are the metal accessories such as rings, zippers, rivets and carabiners. These are made following the same philosophy and aesthetic principle of the brand where less is more, for example in golden touches and with very geometric profiles.

Its business model is designed for thoughtful buying, for acquisition with awareness and valued for its uniqueness and timeless essence. The manufacture of all its products are made to order and are produced by wise craftsmen. This is why it is a brand that does not follow hyperconsumption, their sales have nothing to do with impulse buying or days like Black Friday where it seems that the sales and the massive consumption of the products are what give strength to the business. On the contrary, Isalda intends that their business does not follow these forms of consumption and continues with its own essence and philosophy.